6/28/2023 0 Comments Puddle Pug by Kim Norman![]() The one thing I suggest you avoid in this exercise is alliterative names, (Squeaky Squirrel, Rowdy Raccoon and the like). ![]() I have an 8-year-old’s attraction to scatology.)ĭon’t tie yourself to that one alphabetical collection above. Open a new browser window and search for “adjectives that start with G,” and you access a further trove of ideas. Scanning the G list, pairing words, my mind positively pops with possibilities. Through a random Google search of “things that start with g,” I landed on this helpful page of alphabetically arranged objects: Why not open Don Draper’s bag of tricks for ourselves? First, let’s play with alliteration. There’s no question alliteration makes a tag line memorable: The human ear is tuned and attracted to alliteration. Alliteration is a handy gadget in the ad copywriter’s tool bag. If you were a fan of AMC’s Mad Men, you probably know leading man Don Draper’s alliterative name is no accident. ![]() ![]() The first order of business in the ad agencies where I worked: strong slogans. In a not-very-long-ago life, I was a graphic artist. ![]()
0 Comments
Leave a Reply. |