6/20/2023 0 Comments The power of why simon sinek![]() ![]() ![]() The obvious first step is for leaders to develop a clear understanding of their core why. So how might Sinek’s theory apply within the legislative world? How can legislative leaders use the power of why to build a brand that truly increases support for their policy agendas? Some have formal leadership titles-speaker, minority leader, committee chair-but all constantly exercise informal leadership, both in the legislature and in their communities. And he went on to suggest that this bond is fundamentally emotional, a response of the right brain to the powerful “leadership brand” embedded in that why.Īll legislators are leaders. ![]() ![]() Sinek’s formulation of this relationship is now legend: “People don’t buy what you do, they buy why you do it.” He argued that this why-this purpose, this raison d’être-was the glue that connected a leader’s vision to a potential follower’s actions. His thesis was that the same forces that make consumers loyal to brands also cement the bond between leaders and their supporters. Leadership guru Simon Sinek’s 2009 TED Talk, “ Start With Why,” offered a fascinating new theory on why leaders attract followers. ![]()
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